rAge 2015 expo case study

When it launched 13 years ago, really AWESOME gaming expo rAge was an unknown concept. Today The Lime Envelope’s media relations strategy for rAge has not only generated impressive media coverage, but also educated the media and general consumer on the gaming culture and assisted in increasing attendance figures to the expo annually while encouraging more exhibitors to participate in this niche event. The culmination of the agency’s media relations campaign is rAge’s positioning as the indisputable African leader in the gaming and technology events sector.
The Lime Envelope appointed as rAge’s PR and Media Relations Partner in building the brand with strategy. This relationship has ‘stood the test of time’ and the agency is now an integral part of the rAge management team.