The fifth series of MTV Shuga premiered on Wednesday 8th March on MTV Base and The Lime Envelope is proud to have event managed the exciting world premiere in Johannesburg on 28 February – with all the magnificent stars lighting up the ‘Pink Carpet’.
“MTV Shuga is a 360 media and on the ground campaign aimed at young people in Nigeria, Kenya, South Africa and pan-african countries. The TV drama series explores the lives of young people. It reaches over 720 million people world-wide with compelling story lines. It discovered the Oscar Award winning actress, Lupita Nyong’o. MTV Shuga is based in South Africa in 2017 for the first time ever, having begun in Kenya in 2009 and following two successful seasons of the MTV Shuga campaign in Nigeria. Working with The Lime Envelope as partner for the “World Premiere of MTV Shuga: JHB” has been an absolute pleasure. The team has delivered an exceptionally well crafted event concept which culminated in a world-class experience which lasted almost 12 hours for our esteemed guests. Throughout this process, the team not only dealt with us as their corporate client but with our actors and musicians who are part of MTV Shuga as well. No ask was too much and each member of their team ensured we only received the best service. I recommend The Lime Envelope to manage corporate events that are unmatched and commercially sound.”
Yvonne Diogo: Staying Alive Foundation
Partnerships & Marketing Manager: MTV Shuga