The 2019 Rand Show needed PR to generate awareness for the existing offering and to gain maximum exposure for the new on trend content introduced in 2019.
The challenge was successfully met – effectively communicating with traditional audiences and media while also attracting new media and audiences to the event.
The result? Over R 40 million in coverage (AVE) with 2 957 articles and mentions across online, print, broadcast & social media.
- 128 Broadcast (TV & radio)
- 170 Print
- 457 Online
- 2 202 Social media
Watch the video on our Facebook page here.
Workday – the international financial management and human capital management software vendor, in partnership with the CFO and CHRO – recently launched in South Africa with a hands on experiential workshop and networking session.
The Lime Envelope was the appointed event team running on:
- creative,
- logistics,
- AV,
- branding collateral,
- security protocol,
- as well as the health and safety regulations.
MEDO became aware that many companies face a big challenge – a lack of skilled STEM (Science, Technology, Engineering, Maths) employees, specifically women. With this in mind, the ‘Women in Stem Space Programme’ launched on Youth Day, June 2015, achieving impressive media coverage and catapulting the programme into reality. To date 150 girls have gone through the programme with another 500 scheduled for 2016. The next phase of the project sees Africa’s first fully privately owned satellite launched into orbit in 2016.