When it launched 13 years ago, really AWESOME gaming expo rAge was an unknown concept. Today The Lime Envelope’s media relations strategy for rAge has not only generated impressive media coverage, but also educated the media and general consumer on the gaming culture and assisted in increasing attendance figures to the expo annually while encouraging more exhibitors to participate in this niche event. The culmination of the agency’s media relations campaign is rAge’s positioning as the indisputable African leader in the gaming and technology events sector.
The Lime Envelope appointed as rAge’s PR and Media Relations Partner in building the brand with strategy. This relationship has ‘stood the test of time’ and the agency is now an integral part of the rAge management team.
The really Awesome gaming expo (rAge) made its first appearance in Cape Town in March 2016.
An intensive PR campaign across social media, print, online and broadcast media supported the event – resulting in over 39 million rands worth of coverage with 210 media pre-accredited for the event.
According to Michael James, Owner and Senior Project Manager of rAge, “I was really pleased with the high level of enthusiasm and excitement with which rAge Cape Town was received. I’m extremely happy with the turnout, especially for an inaugural expo and LAN. Now that we’ve established a footprint in Cape Town and have given the exhibitors a proven, professional and positive experience there, indications from the industry already are that even more brands will come on board next year with an ever bigger variety in future.”