MEDO became aware that many companies face a big challenge – a lack of skilled STEM (Science, Technology, Engineering, Maths) employees, specifically women. With this in mind, the ‘Women in Stem Space Programme’ launched on Youth Day, June 2015, achieving impressive media coverage and catapulting the programme into reality. To date 150 girls have gone through the programme with another 500 scheduled for 2016. The next phase of the project sees Africa’s first fully privately owned satellite launched into orbit in 2016.
The really Awesome gaming expo (rAge) made its first appearance in Cape Town in March 2016.
An intensive PR campaign across social media, print, online and broadcast media supported the event – resulting in over 39 million rands worth of coverage with 210 media pre-accredited for the event.
According to Michael James, Owner and Senior Project Manager of rAge, “I was really pleased with the high level of enthusiasm and excitement with which rAge Cape Town was received. I’m extremely happy with the turnout, especially for an inaugural expo and LAN. Now that we’ve established a footprint in Cape Town and have given the exhibitors a proven, professional and positive experience there, indications from the industry already are that even more brands will come on board next year with an ever bigger variety in future.”