The 2019 Rand Show required PR that would not only generate awareness for the existing offering but also to gain maximum exposure for the new on trend content being introduced in 2019. The challenge was successfully met – effectively communicating with traditional audiences and media while also attracting new media and audiences to the event. The result? Over R 40 million in coverage (AVE) with 2 957 articles and mentions across online, print, broadcast & social media.
128 Broadcast (TV & radio)
2 202 Social media