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Author Archives: The Lime Envelope

John Adams visual artist
Design - Events

White & Case Year End “Summer Lights” Celebration

White & Case, a global law firm appointed The Lime Envelope to deliver an event, thanking the company’s clients for their commitment in the year 2022. The Public Relations and Events agency delivered on different aspects of the event, from the deco and set-up, bringing in first class entertainment, arranging delicious food and drinks, sourcing all gifting collateral for the guests, handling the registration for the event as well as sourcing a passionate photographer to take beautiful pictures of the guests and the event itself.

The team successfully brought the theme Summer Lights to a beautiful reality with roaming champagne dress hostesses, live art done by John Adams, an outstanding ballerina act, mirror men who incorporated stylistic movement with exquisite lighting and an aerial orb act.

Watch the video here.

Mark Lottering and Danny Diliberto doing their bit this Madiba Day
Media Planning - Public Relations

Ladles of Love Mandela Day World Record Attempt

This Mandela Day (18 July 2022) NPO Ladles of Love undertook to break the world record for the biggest mosaics built with tins of food across two cities – Johannesburg as well as Cape Town .

Johannesburg saw 32 040 cans of food placed on a South African flag mosaic with Cape Town seeing 56 685 cans placed on a Madiba mosaic.

The PR campaign secured 159 articles and mentions across online, print and broadcast media with 44 local and international media in attendance resulting in 41 interviews and an AVE value (advertising equivalent if you had paid for the space) of R3.1 million. Coverage was secured in key media such as France 24, Vietnam News Agency, CCTV and CGTN, The Star, City Press, The South African, Expresso Morning Show, Newzroom Afrika, RSG, Good Hope FM, Cape Talk, IOL, News24, EWN, Beeld, Die Burger, The Citizen, TimesLIVE, Sowetan Live, Good Things Guy and more.

02_The Lime Envelope_SME PR in a Box Logo Sep20
Design - Media Planning - Online Communications - Public Relations

The Lime Envelope launches new offering


As lockdown restrictions ease to a greater extent under Level 1, thousands of small-to-medium businesses (SMEs) will be vying for consumers’ attention. Sarah Martin, Agency Director at The Lime Envelope public relations and events agency believes that the antidote to a crowded marketplace is the magic of great PR, and is launching a specialised new service to bring out the best in SMEs.

“South African entrepreneurs and business owners are finally emerging from lockdown after a difficult six months. They have survived and are ready to thrive again,” says Sarah. “But standing out is going to be quite a challenge as everyone pushes for business. So, The Lime Envelope team put our heads together to formulate a ‘cure’ to the clutter that is specifically aimed at SMEs, who don’t have the PR budgets that corporates do”.

The Lime Envelope’s SME PR in a Box solution offers smaller businesses an affordable six-month campaign that is strategically geared at getting maximum exposure in the COVID-19 economy.

The package includes one press release a month; a monthly Google Ads/Keyword campaign to improve SEO; four social media posts every month, and a monthly email campaign to existing and potential customers.

Sarah continues, “Small businesses are the backbone of our economy. But they need all the help they can get right now and we are aiming to give them more of a fighting chance at making their businesses thrive. SME PR in a Box allows them to employ their own PR/marketing department in the form of our team at a fraction of what it would normally cost to have such a department in their business. And we have incorporated all the key touchpoints that make consumers stand up and notice.

“Now, more than ever, PR is a must-have for every SME communication strategy. PR shapes the image of a brand, giving it its own unique voice and face in the eyes of its target market. Effective PR comms speaks to the desired customer in language they understand and relate to, creating a personal connection between brand and consumer.

“People are becoming more resistant to traditional selling techniques. PR is less about direct selling. It is about connecting interesting, relevant content to your brand that makes people stand up and notice.

“At its core, PR is about crafting the ongoing story of your brand in the hearts and minds of your customers, encouraging them engage with your business willingly – no coercion or convincing needed. With this approach, your brand becomes a credible choice that the customer interacts with”.

The Lime Envelope’s SME PR in a Box solution officially launches on 01 October and is now available for any SMEs that would like to gain traction in Lockdown Level 1.

Design - Events - Media Planning - Online Communications - Public Relations

The Lime Envelope Showreel 2020

As lockdown eases, we celebrate 18 years of being part of so many amazing public relations and communication campaigns, media relations and events.  We’d love to share some of these partnerships with you in our recent show reel. Looking forward to another 18 years of this rewarding journey with special clients. Thank you to our clients – present and future – you have helped fulfil dreams and create jobs!

For more info please email

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