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Media Planning - Public Relations

Ladles of Love Mandela Day World Record Attempt

Mark Lottering and Danny Diliberto doing their bit this Madiba Day

This Mandela Day (18 July 2022) NPO Ladles of Love undertook to break the world record for the biggest mosaics built with tins of food across two cities – Johannesburg as well as Cape Town .

Johannesburg saw 32 040 cans of food placed on a South African flag mosaic with Cape Town seeing 56 685 cans placed on a Madiba mosaic.

The PR campaign secured 159 articles and mentions across online, print and broadcast media with 44 local and international media in attendance resulting in 41 interviews and an AVE value (advertising equivalent if you had paid for the space) of R3.1 million. Coverage was secured in key media such as France 24, Vietnam News Agency, CCTV and CGTN, The Star, City Press, The South African, Expresso Morning Show, Newzroom Afrika, RSG, Good Hope FM, Cape Talk, IOL, News24, EWN, Beeld, Die Burger, The Citizen, TimesLIVE, Sowetan Live, Good Things Guy and more.

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