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Design - Media Planning - Online Communications - Public Relations

Match In Africa

iconic_Panorama shot 2

The Roger Federer Foundation required localised PR. The Public Relations was used to generate awareness for the Match In Africa 6 exhibition match and for the breaking of a world record. The agency worked with the International Communication team as the South African representatives.

This included:

  • the drafting and issuing of press releases,
  • setting up of media interviews,
  • liaising with local and international media,
  • media accreditation,
  • media centre management,
  • management of the various media events including press briefings,
  • mixed zone interviews,
  • Q&A’s with key spokespeople,
  • management of media photographers and briefings,
  • exclusive Dubai international media one-on-one interviews with Roger Federer,
  • social media management,
  • website management and
  • reporting.

The challenge was successfully met with a record breaking 51 945 spectators/fans watching the match live in the stadium; with the event raising a total of USD 3.5 million (approximately R54.6 million) for the Roger Federer Foundation. The PR resulted in a total AVE (ZAR) across all platforms (broadcast, print, online & social media) of over R921 million, which equates to a total AVE (USD) of $61.5 million.

Visit for more images from this spectacular iconic event.

Visit our Facebook page to watch the highlight video.

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