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Design - Media Planning - Online Communications - Public Relations

Match In Africa

The Roger Federer Foundation required localised PR. The Public Relations was used to generate awareness for the Match In Africa 6 exhibition match and for the breaking of a world record. The agency worked with the International Communication team as the South African representatives.

This included:

  • the drafting and issuing of press releases,
  • setting up of media interviews,
  • liaising with local and international media,
  • media accreditation,
  • media centre management,
  • management of the various media events including press briefings,
  • mixed zone interviews,
  • Q&A’s with key spokespeople,
  • management of media photographers and briefings,
  • exclusive Dubai international media one-on-one interviews with Roger Federer,
  • social media management,
  • website management and
  • reporting.

The challenge was successfully met with a record breaking 51 945 spectators/fans watching the match live in the stadium; with the event raising a total of USD 3.5 million (approximately R54.6 million) for the Roger Federer Foundation. The PR resulted in a total AVE (ZAR) across all platforms (broadcast, print, online & social media) of over R921 million, which equates to a total AVE (USD) of $61.5 million.

Visit for more images from this spectacular iconic event.

Visit our Facebook page to watch the highlight video.

Design - Events

CFO Awards 2019

The 2019 CFO Awards took place at Di Data Campus in Sandton in an exclusively designed and constructed marque, with 5-star catering served by celebrity chef Franz de Waal and top quality entertainment from the muses and star gazing.

As the event organisers, The Lime Envelope delivered on every aspect of the event from creative concept to execution, guest communications, décor, AV, staffing, safety and security protocol and overall management, ensuring yet another successful event.

Fun & excitement at the Rand Show (Picture from Rand Show archives)
Media Planning - Online Communications - Public Relations

The Rand Show 2019

The 2019 Rand Show needed PR to generate awareness for the existing offering and to gain maximum exposure for the new on trend content introduced in 2019.

The challenge was successfully met  – effectively communicating with traditional audiences and media while also attracting new media and audiences to the event.

The result? Over R 40 million in coverage (AVE) with 2 957 articles and mentions across online, print, broadcast & social media.

  • 128 Broadcast (TV & radio)
  • 170 Print
  • 457 Online
  • 2 202 Social media

Watch the video on our Facebook page here.

Design - Events

CFO Awards 2018

CFO South Africa recently hosted the highly-celebrated ‘Oscars of Finance’ annual CFO Awards for an elite guest list of who’s who in SA’s finance community.

The event was held at the spectacular and emotion-provoking Constitutional Hill. The awards saw guests enjoying an exclusive afternoon and evening hosted by popular comedian Nik Rabinowitz.

As the event organiser, The Lime Envelope delivered on every aspect of the event from creative concept to execution, safety and security protocol and management.

Some accolades for the evening:

“CFO Awards are an amazing celebration of excellence, integrity and leadership across industry – a must attend event and truly the Oscars of the Finance world!” Sneha Shah, MD, Thomson Reuters Africa

A world class event. It was exceptionally well organised, well attended and was a really good evening out. It proved to be a valuable networking and branding opportunity for us.” Kevin Brady, CEO, A2X

Congratulations on a great event, to which I was proud that the Deloitte brand was linked.” Trevor Brown, Chairperson, Deloitte Africa

A classy and amazing event that celebrates excellence.” Nyasha Madavo, CFO, Black Umbrellas

For pictures visit our Facebook page @LimeEnvelope

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