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Media Planning - Online Communications - Public Relations

The Rand Show 2019

The 2019 Rand Show needed PR to generate awareness for the existing offering and to gain maximum exposure for the new on trend content introduced in 2019.

The challenge was successfully met  – effectively communicating with traditional audiences and media while also attracting new media and audiences to the event.

The result? Over R 40 million in coverage (AVE) with 2 957 articles and mentions across online, print, broadcast & social media.

  • 128 Broadcast (TV & radio)
  • 170 Print
  • 457 Online
  • 2 202 Social media
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