rAge 2016 Cape Town PR campaign

The really Awesome gaming expo (rAge) made its first appearance in Cape Town in March 2016.

An intensive PR campaign across social media, print, online and broadcast media supported the event – resulting in over 39 million rands worth of coverage with 210 media pre-accredited for the event.

According to Michael James, Owner and Senior Project Manager of rAge, “I was really pleased with the high level of enthusiasm and excitement with which rAge Cape Town was received. I’m extremely happy with the turnout, especially for an inaugural expo and LAN. Now that we’ve established a footprint in Cape Town and have given the exhibitors a proven, professional and positive experience there, indications from the industry already are that even more brands will come on board next year with an ever bigger variety in future.”