The 2019 Rand Show needed PR to generate awareness for the existing offering and to gain maximum exposure for the new on trend content introduced in 2019.
The challenge was successfully met – effectively communicating with traditional audiences and media while also attracting new media and audiences to the event.
The result? Over R 40 million in coverage (AVE) with 2 957 articles and mentions across online, print, broadcast & social media.
- 128 Broadcast (TV & radio)
- 170 Print
- 457 Online
- 2 202 Social media
Watch the video on our Facebook page here.
The Castle of Good Hope joined forces with the Department of Defence to deliver an inspiring Legacy Project for the youth and the public as a whole.
It was important to have the media and youth attend the event, as it was aimed at inspiring the youth to learn about the true history of South Africa.
The event was held during Heritage Month at The Castle of Good Hope.
The Lime Envelope ran:
- all logistics,
- AV production,
- security protocol,
- branding collateral,
- catering,
- health & safety regulations,
- as well as managing the PR and
- acting as the media liaison team.
When it launched 13 years ago, really AWESOME gaming expo rAge was an unknown concept. Today The Lime Envelope’s media relations strategy for rAge has not only generated impressive media coverage, but also educated the media and general consumer on the gaming culture and assisted in increasing attendance figures to the expo annually while encouraging more exhibitors to participate in this niche event. The culmination of the agency’s media relations campaign is rAge’s positioning as the indisputable African leader in the gaming and technology events sector.
The Lime Envelope appointed as rAge’s PR and Media Relations Partner in building the brand with strategy. This relationship has ‘stood the test of time’ and the agency is now an integral part of the rAge management team.
MEDO became aware that many companies face a big challenge – a lack of skilled STEM (Science, Technology, Engineering, Maths) employees, specifically women. With this in mind, the ‘Women in Stem Space Programme’ launched on Youth Day, June 2015, achieving impressive media coverage and catapulting the programme into reality. To date 150 girls have gone through the programme with another 500 scheduled for 2016. The next phase of the project sees Africa’s first fully privately owned satellite launched into orbit in 2016.